GENEVA, 12 October – IETA is excited to announce the publication of its first collaboration with Forbes magazine, featured in its latest Forbes 400 issue.
The business of net zero looks at what it actually means to reach net zero, why this goal is important, and the different pathways for businesses to achieve net-zero emissions from their operations. Written by experienced freelance journalist Mythili Sampathkumar, the article examines the role of nature-based solutions, projects which deliver more than just emissions reductions, technologies needed for the future, and the importance of flexibility and collaboration.
“The partnership with Forbes allows IETA to get our message about net zero ambition and why it is good business in front of a new audience, including many C-suite executives,” says Dirk Forrister, CEO & President of IETA.
“Momentum from the private sector keeps growing, and we welcome any new partners on the race to net zero. Reaching that goal will need a system-wide change in how we do business, so the sooner more organisations join us, the quicker and cheaper it will be to decarbonise.”
Publication of the section was supported by C-Quest Capital, Drax, Carbonext, Chevron, Ecosphere+, Chia, Vertree and AirCarbon Exchange. The full article is available on the IETA website.